Get quick access to essential help pages so that you can .
If you're new to Optimize for non-Webflow sites, this onboarding guide will help you by providing some foundational concepts and curated help page links that you might find immediately useful.
Good to know
This help center covers Optimize for non-Webflow sites. We also have a Webflow help center for Webflow questions.
Webflow & the Optimize site dashboard
The Optimize dashboard is where you can build and launch variations — and view their results.
To access the Optimize dashboard, you start at Webflow.com and sign in with a Webflow account. Once you sign in, a Workspace opens with a list of sites associated with that Workspace. Hover over your Optimize site and click Open Optimize.
Get account or Workspace help
- Webflow account — review these common account-related help topics
- Webflow Workspace — review these common Workspace-related help topics
Familiarize yourself with Optimize
- Review our introduction to Optimize to get a sense of what you can do with Optimize
- Review our Optimize site dashboard overview to familiarize yourself with the Optimize interface
Configure Optimize on your site
The Optimize snippet must be installed on every site page that you want to run variations or track results.
Typical configuration
- Install the snippet — add the Optimize snippet to your site
- Allowlist your site domains — add your site domains and subdomains to the allowed domains list
- Install the Webflow Optimize assistant — this Chrome extension allows you to edit site pages in the visual editor
Advanced configuration
These options may or may not be needed for your current site configuration.
- Connect third-party tools — integrate with CRMs, marketing platforms, analytics tools, visitor data, or Google ads
- Update your Content Security Policy — if you site uses a CSP, update the CSP to allow Optimize to run
- Track offline conversions — set up offline conversions tracking if your flows end offline (e.g., over the phone or in person)
- Use APIs to customize behavior — leverage Optimize APIs for additional functionality (e.g., trigger events or pass data)
Optimizing your website
Each time a visitor completes the action your webpage is designed to encourage (e.g., clicking a key button or link), a conversion is counted. Run variations on your site pages with the intent of driving more conversions.
Strategy & inspiration
- Conversion rate optimization — learn how to form a solid CRO strategy
- Key concepts for optimization — learn the fundamentals of webpage optimization
- Optimization ideas — get inspiration on what parts of your site you might optimize
Build optimizations
Optimizations define what you want to test and where. They contain variations — your individual tests.
- Compare optimization types — learn when to use AI Optimize, Test, and Personalize optimizations
- Create optimizations — learn how to set up AI Optimize, Test, and Personalize optimizations
- AI generated playbooks — use playbooks to run proven best practices and leverage AI to brainstorm variations
- Target visitors — create rules-based audiences or code-based audiences to target specific visitors
Build variations
Variations are the individual changes you want to run (e.g., an alternate headline, image, or style).
- Visual editor — use the visual editor — a point-and-click interface — to preview your site pages and quickly create variations. It’s ideal for styling changes, copy updates, and layout tweaks.
- Code editor — write JavaScript and CSS to create advanced or dynamic variations.
Outbound personalization
Leverage outbound links and landing pages to target visitors in your outbound marketing campaigns.
- Landing pages — create tailor-made landing pages to personalize targeted visitors' experiences. You can also leverage AI to generate landing page ideas.
- Salesforce outbound links — generate outbound tracking URLs that you include in your normal outbound marketing efforts. Optimize can map recipients to their individual-level Salesforce data for enriched targeting and reporting.
Measure the results
- Review your optimization results — review optimization-level results and see the big picture on the performance snapshot
- Understand your results — explore what various result metrics mean (e.g., strength and statistical significance)