Optimize for non-Webflow sites

About AI-generated landing pages

Updated

Use AI to jumpstart your landing page copy and tailor it for your audience.

Landing pages are standalone pages you can link to in your marketing efforts. They’re great for targeting specific audiences or supporting specific marketing campaigns. If you’re stuck or need inspiration, AI can generate a first draft of the copy, which you can refine or update before publishing.

Note

The AI currently supports generating and updating copy for text-based page elements.

How it works

When you choose a template site page, the AI scans its content for context and identifies which parts of the copy can or should be updated. You’ll then be prompted to provide a short description to guide the AI (e.g., what you want to highlight).

You don’t need to write in full sentences — imagine a coworker just texted you to ask some of these questions:

  • Who’s the target audience?
  • What tone should the copy have? (e.g., funny, professional, sarcastic, reassuring)
  • Are there any keywords or topics we should include?
  • Any special phrasing or messaging you want to convey?
  • What selling points or takeaways should the page highlight?
  • What’s the intent or summary of the marketing campaign?

Based on your input, the AI generates new copy. You can use it as-is, make edits, or generate additional options. When you're ready, applying the copy updates the landing page with the new content.

Edit and refine the landing page

After applying AI-generated changes, the page opens in the visual editor where you can:

  • Edit the AI-generated copy — click any AI-generated text to manually update it
  • Add your own changes — click any other page element to make edits
  • Use AI Suggest Copy — select any text and click Suggest Copy in the right panel to get new AI ideas
  • Start over with AI — click the Changes icon, then select Start Over With AI to reset the page

What if I get an error?

Some web pages can’t be ingested by the AI due to their structure. Additionally, the AI currently only supports English-language pages. If the AI isn't able to run, you’ll still be able to edit the page manually.

Close the error message and click a page element to begin editing.