Edit an optimization's settings

Learn how to edit your optimization’s name, goals, pages, audiences, and more.

Each optimization has its own configuration settings. You can access these settings from the visual editor (e.g., while editing a variation) or navigate directly to the settings from the optimization's results page. All optimizations share some settings — like name, goals, pages, and audiences — while some have special settings unique to that optimization type — like setting traffic allocation (test) or audience priority (personalize).

Begin at the optimization results page

The optimization results page, or optimization details page, is where you can see a list of variations and any results they've accumulated. 

Open your Optimize site in Webflow, then:

1. Click Optimizations in the Navigation panel
2. Click the optimization to view its results

How to rename the optimization

You can change the name of an optimization to help your recognize what you're testing (e.g., Homepage Hero Image).

From the results page: 

1. Click Actions > Edit Name
2. Enter a new optimization name
3. Click Save

How to edit goals

Optimizations use the target goal to measure the performance of your variations.

From the results page: 

1. Click Actions > Edit Configuration
2. Click the Goals tab
3. Manage the Optimization's goals:
   • Create or edit a click goal
   • Create or edit a page view goal
   • Create or edit a custom goal
   • Set the target goal

How to edit the pages settings

Pages define where the optimization runs on your site. Learn more about creating or editing page definitions.

From the results page: 

1. Click Actions > Edit Configuration
2. Go to Overview > Pages
3. Click Add page to run the optimization on another page
4. Click the Options icon by a page to:
   • View details — look at the page definition's configuration
   • Edit page — modify the page definition
   • Remove page — stop running the optimization on this page. At least one other page must be added to remove a page.
5. Click Save

How to apply an audience

The way audiences are applied depends on the optimization type. Learn how to apply an audience.

• AI Optimize and Test optimizations — apply an audience at the optimization level
• Personalize optimizations — apply an audience at the variation level

How to change traffic allocation

For test optimizations, traffic is allocated evenly across all variations by default. You can edit the traffic allocation so that the split is uneven, but the total percentage must sum to 100%.

From the results page: 

1. Click Actions > Edit Configuration
2. Go to Overview > Traffic allocation
3. Click Edit
4. Enter new Split values for each variation
5. Click Save after the values sum to 100%

How to change variation order

For personalize optimizations, if a visitor matches more than one of your optimization's audiences, the order in which your variations are listed determine which variation they'll see. The higher priority variation (from top to bottom) that the visitor is matched to is shown. Learn how to set the variation order.