Set variation order (audience priority)

Control what happens when a visitor matches multiple audiences in Personalize optimizations.

In Personalize optimizations, each variation is assigned an audience. If the audiences for an optimization are not mutually exclusive, some visitors may qualify for more than one audience. To control which variation these visitors see, set the variation order. Visitors who match multiple audiences will see the highest priority variation.

How audience priority works

If a visitor matches more than one audience, the highest priority variation that the visitor matched to will be shown to the visitor. Priority is based on the variation order — from top to bottom. For example:

A visitor in New York on a mobile device sees Variation A, but a visitor in California on a mobile device sees Variation B.

Set audience priority

Open your Optimize site in Webflow, then:

1. Click Optimizations in the Navigation panel
2. Select the optimization
3. Click Actions > Edit configuration
4. Go to Overview > Variation order
5. Click the Edit icon
6. Drag the Order icon to rearrange priority
7. Click Save