Set an optimization's audience

Apply an audience to define which visitors see your variations.

An audience is a subset of your site visitors (e.g., people located in New York). You can use audiences to control who’s eligible to see variations — by including or excluding specific visitor groups. Create rules-based audiences or code-based audiences, then set the audience in the optimization to target the right segments.

Set an audience for AI Optimize or Test

AI Optimize and Tests let you assign an audience at the optimization level to limit which visitors are eligible to see its variations.

To set an audience:

1. Click Optimizations in the Navigation panel
2. Select the optimization
3. Click Actions > Edit configuration
4. Go to Overview > Audiences
5. Click the Edit icon
6. Select A specific group
7. Choose an audience or create an audience from the Include or Exclude list
8. Click Save

Set an audience for Personalize variations

For Personalize, the audience is assigned at the variation level when it's created. You can update this audience at any time.

To update a variation’s audience:

1. Click Optimizations in the Navigation panel
2. Select the optimization
3. Hover over the variation and click the Edit icon
4. Choose a new audience in the Audience panel
5. Click Save