Filter optimization results

Refine your optimization data with filter controls.

Filtering optimization results lets you zero in on specific visitor groups — like visitors who use a particular device. Use filters to explore how different segments respond to your variations and uncover more targeted insights that drive decisions.

What you can filter by

Optimize has a default set of categories that are shared as audience rules and results filters. You can also add new categories by integrating with third-party services or defining custom attributes.

• Review the default categories and integration categories
• Add custom values by setting custom attributes with an API
• Add global code to your Optimize site that generates a page URL filter

How to filter results

Open your Optimize site in Webflow, then:

1. Click Optimizations in the Navigation panel
2. Click an optimization to view results
3. Click Filters at the top
4. Choose a category (e.g., Time of day)
5. Choose a subcategory (e.g., Late night)
6. Click Save
7. Click Apply

The optimization results update to reflect your new granular criteria.