Compare results from multiple goals

Evaluate how different goals perform side-by-side in a single experience.

You can compare the performance of up to four Optimization goals at once. This makes it easier to understand how a variation influences different aspects of engagement or conversion behavior.

Select goals to compare

Open your Optimize site in Webflow, then:

1. Click Optimizations in the Navigation panel
2. Click the optimization
3. Click the Goals menu in the top bar
4. Click Compare
5. Select up to 4 goals — the target goal is selected by default
6. Click Save to enter compare mode

Review comparison results

Once compare mode is active, you’ll see each goal displayed in its own column — including key metrics like conversion rate, strength, and additional data you want to include. You can see how each variation performs for different goals side-by-side.

Choose which metrics to display

Use the Columns button to toggle which metrics appear for each goal. For example, you might want to see:

• Conversion rate and strength
• Total value or average conversion value
• Sessions or users for broader context

Understand trends over time

Below the goal metrics, you’ll see separate charts for each selected goal. These update dynamically as you toggle goals or metrics, helping you spot trends over time on a daily or weekly basis.