Remove goals you no longer track to keep reporting focused.
Streamline your reporting by removing goals you no longer need — this keeps analysis clear, relevant, and easier to act on.
Limitations
- An optimization must always have at least one goal
- You can't delete the target goal — change the target goal first, then delete the other goal
How to delete a goal
Open your Optimize site in Webflow, then:
- Click Optimizations in the Navigation panel
- Click an optimization
- Click the Options icon > Edit Configuration
- Click the Goals tab
- Hover over a non-target goal and click the Options icon
- Click Delete > Delete
Pro tip
You can also manage and delete site goals from the Account Settings page.