Choose which goal an optimization uses to measure success.
The target goal tells optimizations how to measure success. In AI Optimize, it also powers the AI to maximize conversions. If there’s only one goal, it’s set as target automatically. Other goals act as tracking goals — they don’t affect outcomes but still collect data and show up in reports.
How target goals affect optimizations
The target goal tells Optimize how you want that optimization's results to be measured.
- AI Optimize — uses the target goal to optimize for conversions
- Test — uses the target goal to determine and declare a winner
- Personalize — uses the target goal to show the impact of variations
Set the target goal
Before you get started
Test optimizations must be stopped before you can edit them. Changing the target goal starts a new interval.
Open your Optimize site in Webflow, then:
- Click Optimizations in the Navigation panel
- Click an optimization
- Click the Options icon > Edit Configuration
- Click the Goals tab
- Hover over a goal and click the Options icon
- Click Set as target