Find out which companies visit and interact with your site.
If enhanced match is enabled for your account, the account engagement table on the performance snapshot and each optimization's results give you insights into which companies are visiting your site and how they engage with your content. Enhanced match can match visitors with their company-level data.
Enhanced results with integrations
You can increase match rates and add additional metrics when you integrate with different services.
- Match rate — integrate with 6sense or Demandbase to improve match accuracy
- Stage and amount values — integrate with Salesforce and sync opportunity fields to add these metrics to the table
- Individual-level data — leverage Salesforce outbound links to match individual visitors to their data
Account engagement table
The accounts table shows which target accounts are visiting, converting, and potentially ready for outreach.
- Up to 1,000 matched companies are shown
- Data reflects the date range selected at the top of the snapshot
- If no matches appear, expand the date range or integrate with 6sense or Demandbase to improve match accuracy
When viewing optimization results, the table includes different tabs:
- Accounts tab — shows company-level results, including which companies are visiting and converting
- Contacts tab — when syncing Salesforce contacts, see individual-level data for visitors matched to outbound links
- Leads tab — when syncing Salesforce leads, see individual-level data for visitors matched to outbound links