Create or edit a page view goal

Track when visitors land on specific URLs to measure conversion paths.

A page view goal tracks when visitors load specific site pages — like a thank-you page, a product detail page, or any other important destination. If a visitor views a targeted page during their session, it counts as a conversion for that goal. These goals help you track moments where reaching a specific page represents success.

Create a page view goal

Open your Optimize site in Webflow, then:

1. Click Optimizations in the Navigation panel
2. Click an optimization
3. Click the Options icon > Edit Configuration
4. Click the Goals tab
5. Click Add goal
6. Rename the goal (e.g., Viewed Thank You page)
7. (Optional) Click Track as site goal to make this a site goal
8. Select Page view goal and click Continue
9. Select one or more pages
10. Click Create

Optionally, set the goal as the target goal next.

Edit a page view goal

Open your Optimize site in Webflow, then:

1. Click Optimizations in the Navigation panel
2. Click an optimization
3. Click the Options icon > Edit Configuration
4. Click the Goals tab
5. Select a goal and make your edits:
   • Add a page — use the [#] pages selected dropdown to select another page
   • Remove a page — click the Options icon > Remove page
6. Click Save

Set an existing click goal as a site goal

1. Click Optimizations in the Navigation panel
2. Click an optimization
3. Click the Options icon > Edit Configuration
4. Click the Goals tab
5. Hover over a goal and click the Options icon
6. Click Track as site goal