Create or edit a page view goal

Track when visitors land on specific URLs to measure conversion paths.

A page view goal tracks when visitors load specific site pages — like a thank-you page, a product detail page, or any other important destination. If a visitor views a targeted page during their session, it counts as a conversion for that goal. These goals help you track moments where reaching a specific page represents success.

Create a page view goal

Open your Optimize site in Webflow, then:

1. Click Optimizations in the Navigation panel
2. Click an optimization
3. Click the Options icon > Edit Configuration
4. Click the Goals tab
5. Click Add goal
6. Rename the goal (e.g., Viewed Thank You page)
7. Select Page view goal and click Continue
8. Select one or more pages
9. Click Set as target to use it as the target goal
10. Click Create

Edit a page view goal

Open your Optimize site in Webflow, then:

1. Click Optimizations in the Navigation panel
2. Click an optimization
3. Click the Options icon > Edit Configuration
4. Click the Goals tab
5. Select a goal and make your edits:
   • Add a page — use the [#] pages selected dropdown to select another page
   • Remove a page — click the Options icon > Remove page
6. Click Save