See what was changed — and when — across all optimizations.
The change history lets you view all activity across your optimizations — including launches, pauses, code edits, audience changes, and more. Use it to audit work, uncover recent updates, or troubleshoot performance changes.
When to use the change history
Track your progress — see how many variations were launched, updated, or paused in a quarter. Filter by “Edited (Visual Editor)” to find variations you've iterated on.
Troubleshoot visual issues — if a page layout suddenly breaks, you could filter by recent variation launches, code or CSS updates, and precondition or selector changes. See if any variations launched prematurely.
Troubleshoot performance dips — unexpected drops in performance may be tied to recent changes. For example:
- Audience changes — changes in eligibility may shift who sees the variation
- Goal updates — measurement logic might affect reported results
- New launches — higher-performing variations may absorb traffic from others
How to review the change history
Open your Optimize site in Webflow, then click Change History in the Navigation panel.
Navigation
- Review the chart and list to see the changes that occurred in the selected date range
- Use the Date range at the top to choose a preset (e.g., last 90 days) or a custom date range
- Use the Filters panel to narrow results by optimization, variation status, or other changes. If a type of action did not occur in the selected date range, that action won't be listed as a filter.
Chart
- The number above each bar shows how many changes occurred that day
- Bar segments are color-coded by action type (e.g., First launched, Paused, Renamed)
Change list
- Changes are listed chronologically (newest first)
- Each line shows the date, item (description), action, and user who made the change
- Click a row to view more details about the change
Action types
Many action types are self-explanatory, like created, paused, renamed, archived, deleted, and so on. These are some other action types you may encounter that might not be as clear:
- Audience updated — a variation’s audience rules were edited or replaced
- Code updated / CSS updated — code or styles changed in a variation
- Edited (Visual Editor) — visual editor updates (text, styles, code)
- Experience settings updated — updates to traffic allocation or optimization configuration
- Goal measurement updated — goal value or metric updated
- Optimization goal updated — the target goal for the optimization was changed
- Other update — covers changes without a dedicated type (e.g., audience updates)
- Page definition updated — logic for identifying page types was changed
- Plugin toggled — plugins such as jQuery were enabled or disabled
- Preconditions updated — logic determining when a variation runs was changed